A recent survey conducted by Nielsen India amongst gynecologists in the country shows that LifeCell International enjoys the highest brand equity in comparison to key industry players. According to the survey, out of the leading stem cell banks in the country LifeCell has the highest brand recall at 85 per cent with top of the mind position amongst Gynaecologists. The study also shows that LifeCell is recommended by Gynaecologists three times more than its closest competitor, making it the most recommended stem cell bank in India. From an industry point of view, the results reveal thatover 99 per cent of the gynecologists interviewed were aware about stem cell banking and 90 per cent of them recommended the service to expectant parents.
The first of its kind industry research conducted by Nielsen amongst Gynaecologists in India assesses the brand preferences in the stem cell banking industry. The survey was conducted across 8 leading metros covering Mumbai, Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Kolkata and Pune. It involved personal discussions with over 300 gynecologists who have been actively practicing in the field for more than 3 years.
Established in 2004, LifeCell isIndia’s largest stem cell storage company and holds the position of being the market leader with over 50,000 parents, including high profile celebrity couples who have banked their baby’s umbilical cord stem cells with the company. LifeCell has a strong pan-India presence with services extending to over 100 towns and cities in the country. Its preservation facility in Chennai is one of the most reputed in the industry with several national and international accreditations to its credit.
Stem cells derived from the umbilical cord are known to have the potential to treat over 75 serious medical conditions. Some of the conditions which can be treated include diseases such as blood cancer, thalassemia, brain injury, cerebral palsy and many more in the future. More and more people are now banking with LifeCell to preserve stem cells for potential need in the future. Stem Cell collection is a simple and non -invasive procedure that is safe for both women and newborn babies.
The stem cell banking market in India is pegged to be worth over 100 crores and is growing at 40 per cent per annum, mainly driven by rising disposable incomes clubbed with increasing awareness. Yet, the Indian stem cell banking industry remains highly underpenetrated, with only less than 0.5 per cent of the approximately 26 million births inIndiaannually becoming part of stem-cell banking.
LifeCell, since its inception, has been dedicated to raising awareness about stem cell banking through its persistent educative and promotional initiatives. To further enhance awareness, LifeCell also got on board Lisa Ray, a living example of successful stem cell therapy for treatment of cancer as their brand ambassador. She plays a vital role in talking to the masses about the importance of stem cell banking.